The power of the spoken word

I read a statistic recently, that you’re ten times more likely to get a sale when you call a prospect than if you send them an email conveying the same message. 

Of course, there are many benefits of using emails as a way to communicate, especially when you’re sending the same message to multiple people. There’s nothing faster than firing an email off and you can communicate with anyone, anywhere. However, in business these days, there are definitely many occasions where emails are used when the spoken word would have been much more effective.

Nobody can deny that a call is far more personal and more likely to give you instant answers and generate a discussion. In contrast, in the past, I’ve seen email threads going on for days as questions and answers go back and forth. Very often, they still result in a call to clarify certain points – a lot of time could have been saved had a call been made in the first place.

The trouble with email is that it can be easy to misunderstand the meaning. Tone can be hard to detect and the format lacks any emotion or personality. I’ve often had to re-read an email a number of times to understand what the writer wants or is telling me. Often, a short email can come across as abrupt when in reality, the person sending was just in a hurry to relay information. 

Of course, if you are going to make a business phone call – remember the basics:

  • Think about who you’re speaking to before you dial. If you’ve never spoken to the person before, avoid being overfamiliar and talking about your personal life until you’ve built up a rapport.
  • Before you make any calls, think about what it is you want to get out of the call and jot down a couple of notes to make sure you don’t forget anything important.
  • If it’s a call where information has been relayed, follow up with an email so that you both have a digital record of exactly what’s been said.  

There are definitely times when email is a more suitable form of communication, but too many people hide behind written words and have forgotten the value of the spoken word. Before you press that send button, think about whether you might have more success by picking up the phone.

If you do plan to make more business phone calls, The Calls Warehouse can offer cheap rates on your business phone lines. Call us today to see how much you could save. 

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